Process Mining with Fluxicon Disco
Process mining turns traditional, manual process analysis on its head by analyzing the transactional records from the IT systems to automatically visualize the processes that actually take place. It aggregates all processes in a single graph that is easy to understand and delivers actionable insights.
Understanding the customer journey
Process mining can be used to understand how customers are experiencing the interaction with a company, and how they are using their products. For example, you may want to see how your customers are navigating your website or are interacting with your web application. This perspective in process analysis is often called customer journey.
If you analyze processes from a customer perspective (often across multiple channels such as phone, web, in-person appointments, etc.), you typically face a lot of diversity and complexity in the process, but also issues of data handling and automation. UXsuite in combination with Disco can take care of that.
Some of the typical customer journey analysis challenges are:
- Combining and preparing the data
- Complex processes (“Spaghetti” graph problem)
- Different perspectives (business, UX, development)
We invite you to watch the webinar recording above to learn more about these challenges, and to see how they can be addressed through an iteration of data preparation and process analysis steps.
The video recording shows:
- Challenges in process mining for customer journeys
- Putting the analyst in charge through integration of data preparation and process analysis
- Live demo based on UXsuite (data collection and preparation) and Disco (process analysis)
We hope you got interested. You can test-drive our solution at telemetrica.io or contact us about a custom plan.
« back to the process mining page