Since the start of UXsuite, we have been developing our own technology for data collection and analytics that deliver results. Over the years we have refined and scaled our tech. That means faster, but also more connected. Collecting data online and showing some metrics is all nice, but we want to deliver more: insights that can go full circle from learning to taking action.

Our web analytics tools are available as a paid SaaS, just switch over to You start a free trial and get some hands-on experience with next generation web analytics. Now, let’s have a look at what we focus on and how we do it.

Web analytics in a nutshell

First, a quick overview. Web analytics is about tracking visitor behavior on websites, then using this data to make sense of

As you see, there is a lot potential in the data from the web. But also: the analytics need to do some heavy lifting here. For that, we combine the data collection (“tracking”) with cloud-based analytics tools. We operate our own semantic tracking tech, which is constantly tuned for better performance and quality.

This is where it stops for many of our competitors: data to charts, and done. For us, this is only half the game, because pretty charts and metric gauges mean nothing if we cannot take action and improve the website or the services behind it. So, once our users have identified something interesting, a pattern to follow more closely, or even a problem, they can use our real-time processing and send changes back to the website. Often before the visitor runs into a problem. We call this real-time interventions. Interventions are highly flexible and can be granular down to the level of a single visitor. Jump ahead, of you want to know more about interventions. And the best thing is that you can collect metrics on the interventions, too. This helps you identify things that work well and scale them up.

Quick recap, we combine advanced data collection or tracking with analytics and our real-time processing engine which allow to define triggers and actions that are sent back to the browser to fix, adapt and improve the visitor experience. Why stop in the middle when you can go all the way?

Privacy-protecting data collection

You have heard about the various data protection laws that are appearing world-wide? GDPR, CCAA, …? At the heart of these laws is the technical concept of a cookie (a small text file on your computer) that allows companies to follow people through the web and show them ads.

We don’t use cookies and we also reject the business model of selling user data to third parties. We collect data for website owners and make this data available to them only–either raw, processed or in the form of visual analytics.

Speed, speed, speed

We have engineered our systems such that they will deliver our instrumentation technology really fast, world-wide and without interruptions. We are proud that web tracking with UXsuite does not slow down a website, it might actually become faster if you take out other tracking scripts that are not needed anymore.

We offer our technology in different packages and plans, often in dedicated deployments. This ensures that your analytics are happening with first priority and any complex event processing runs smoothly. If you choose to work with actions and interventions, we get them to the visitor’s browser before the website is even fully loaded.

Visual event processing

Every web analytics stakeholder in your organization can define their own processing rules in a visual editor.

As soon as you are past beyond the point of wondering “in what order, with what frequency, and engagement-level per session do customers experience features of my product?”, typically patterns become most interesting to track and act upon. Using our visual editor, you only drag and drop boxes-and-arrows to start specific patterns-tracking based on tailored scenarios. You can run many of these visual flows in parallel with the full flexibility of activating them on demand. Bonus is that you are in charge of the terminology you use in all views. No more dealing with meaningless or superfluous labels.

Process mining

When we talk about analytics, we base everything on a consistent log of all events that are collected from a webpage, application or system. That’s ground truth. Many analytics vendows get away with summarizing events and event streams, but this does not work when you want to discover patterns, processes, journeys and anomalies. That’s why we store what we collect and make it available for process mining. Process mining shows how hundreds or thousand of visitors move through your site, and where they might struggle, break off or need different content.


From the beginning, we have thought about the question: what else can you do with live web data, what comes after getting insights. We have used event processing on top of the normal tracking to label, stream process or enhance event data from websites. Based on this rich data, you can send back changes, new content or personalization to the visitor. Since 2020, you can choose between a low-code visual flow or server-side scripting to implement actions that can have effects on the data, stakeholder communications, and of course on the visitor experience on your website.

Actions could be, for instance:

We make this really easy to integrate and you have full controll to activate and deactivate all actions at any time. With actions you can proactively shape customer experiences based on in-session and historical behavior data.

If you think of actions in the context of web analytics, they are controlled changes to the website that can also be tracked and evaluated. That’s why we recommend tracking actions and also their potential impact. With process mining, you can then filter on visitor journeys with actions and compare their conversion metrics to journey without actions. This way it is easy to demonstrate the effect and impact of actions.

We hope you got interested. You can test-drive our solution at or contact us about a custom plan.